Wedding season may not be here yet but H&M is already making it easier for couples on a budget to say 'I do'.
The high street favourite has launched a £59.99 wedding dress that will make thrifty brides-to-be scream with delight.
Available in sizes 6-14, the sleeveless white gown features a floral neck embellishment with a ruched detailing under the bust to accentuate the waist.
The understated, elegant design is reminiscent of 30s Hollywood glam and would look great with a pair of heels or sandals for a destination wedding.
Customers keen to get their hands on the bargain dress can purchase it from stores nationwide and the H&M website later this month.
Although it's the brands' first foray into bridal wear, it's not the first high street retailer to design affordable gowns for brides-to-be. Coast , L.K Bennet and Monsoon are just a few stores that already cater for brides.
In 2012, Richard Nicoll also designed an unconventional bridal collection for Topshop.
"I wanted to offer a younger, cooler alternative to meringue culture, something special, but not precious, like my friends, something they would wear if they were getting married," he said, at the time.
Would you get married in H&M's dress? Let us know...