A man walks past an advertisement for an iPhone 4 displayed at a shop in Bangkok
A new paper by ChangeWave Research has revealed that Apple's iPhone is the most popular choice among new smartphone buyers.

A new paper by ChangeWave Research has revealed that Apple's iPhone is the most popular choice among new smartphone buyers.

The research reported that of the 4,163 surveyed consumers planning to buy a smartphone in the next 90 days, 46 per cent planned to buy an iOS running device. Tailing behind in second place the research found that 32 per cent were planning to buy a Google Android powered device.

The report also showed both Google and Apple devices increasing their monopoly on the market, showing a two per cent growth for Apple and one per cent increase for Google.

Research in Motion's Blackberry smartphones fared less well. The report suggested a one per cent drop in the number of consumers planning to buy a Blackberry, leaving the company with a pitiful 4 per cent share of the market -- the lowest level ever reported by ChangeWave Research.

The research also found that Apple was lead the pack when it came to customer satisfaction levels. Among the current iPhone users questioned 70 per cent said that they were happy with their smartphone. When asked the same question only 50 per cent of Android customers gave the same answer.

The research focused on the American market, with 89 per cent of the consumers questioned coming from the U.S.A.

Earlier this month a conflicting report suggested that Google's Android OS was actually catching up with Apple in sales.