Apple Music
Apple CEO Tim Cook says 'people love the human curation'Reuters

Apple Music service now has a user base of 15 million users worldwide. The music streaming service was released back in June and was seeded to users through iOS 8.4 update.

At the WSJD Live conference on Tuesday (October 20), CEO Tim Cook revealed that Apple Music has now reached 15 million users. Cook said the figure included 8.5 million users on the free trial and 6.5 million paying users. The service charges $9.99 per month or $14.99 per family account, which can include up to six members.

The new numbers are certainly lower than the paying user base of 20 million on Spotify. However, sketching the difference between Apple Music and Spotify, Cook said, "people love the human curation."

Apple released Music after acquiring the Dr Dre-owned Beats. The arrival of the new music streaming service was a competitive step by the Cupertino giant, aiming to take on similar services like Google Play Music and Spotify. Further, the company even preloaded the new service on its iOS that brought some unwanted music-centric features on Apple devices.

Unlike some other music streaming services, Apple Music can be tried for free under its three-month trial scheme, without any adverts. The service offers curated playlists and works with Siri to give an advanced music streaming experience on iOS devices.

At the event, Cook also stated that the new Apple TV will be available starting next week and revealed plans about the expansion of CarPlay. Apple is in a two-year innovation cycle on iPhones, he added.