For the first time since Steve Jobs debuted the iPad in January 2010, Apple has launched a completely new product - the Apple Watch.

Apple Watch will hit retail in early 2015 starting at $349 in the US. Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, and iPhone 6 Plus running the latest version of iOS 8.

Apple CEO Tim Cook said "Apple Watch is the most personal device we've ever created." Apple calls it "a comprehensive health and fitness companion" and "an extremely precise and customizable timepiece."