Palermo president Maurizio Zamparini has slapped a €40m [£31m] price tag on marksman Paulo Dybala in an attempt to ward off interest from Arsenal.
The 21-year-old has netted nine Serie A goals in 17 appearances including a double on his first appearance following the winter break against Cagliari last week, form which has seen him compared to Manchester City's Sergio Aguero.
Arsenal are understood to be among the sides attracted by Dybala's recent form, with the player describing the Premier League club's interest as "incredible", but his own team are ready to fight off interest in their prized asset.
In an attempt to swell Dybala's valuation, Palermo chief Zamparini says any potential suitor must pay upwards of €40m to sign the ex-Instituto forward.
"He is a world-class player who is being compared with Javier Pastore, so his price tag matches the skill," said Zamparini. "We're talking €40m and upwards.
"So far offers for Dybala have come in only indirectly, because people know how tough Zamparini can be."
Speaking on interest from across Europe, including Arsenal, in his services, Dybala told Goal.com: "One dream I have is playing alongside Lionel Messi. For me, he is the best player ever. I hope to have the chance to play with him at some point.
"Things are going well, but I cannot relax. I have to keep going and always be focused. All the rumours about my future are the result of my hard work and I have to keep doing things the same way.
"It's an incredible feeling to be linked with clubs like Borussia Dortmund, Inter, Barcelona and Arsenal. All players dream of joining a big club and playing with the best. You always try to give your all and reach the top. My goal is to work hard and reach the top."