iPhone to be available at Phones 4U, HMV and other independent retailers
13 Oct, 2009 @ 07:27 pm BST | By Peter Duggan
Apple broke its exclusivity with O2 last month by announcing that Vodafone and Orange will offer the immensely popular iPhone. Vodafone will offer the iPhone in the new year and Orange is expected to sell the iPhone around mid November.
As per the exclusivity agreement between Apple and O2, the iPhone was sold directly by O2 and at Carphone Warehouse stores only.
However, it looks likely that other independent mobile phone retailers like Phones 4u are set to grab the rights to sell iPhone. O2 announced officially today that it has entered into an agreement with Phones 4U that will enable customers across the UK to purchase iPhones at any Phones 4U stores. The move will see iPhone becoming available at an extra 450 stores throughout the country.
"Being able to distribute the iPhone through our partner Phones 4u helps us develop our strong trading partnership and, of course, reinforces O2’s position as home of the smartphone" said Stephen Shurrock, Sales Director for O2 in the UK.
Brendan Sweeney, Phones 4u Managing Director said: "We are very pleased to be partnering with O2 to sell the iPhone. The addition of the ever-evolving iPhone will complement Phones 4u's market-leading product range and we’re looking forward to offering our customers access to this handset."
O2 had to act fast following reports that Orange is planning a multi-channel iPhone push that will see the network operator offering the iPhone across a number of channels including Carphone warehouse, Phones 4U and independent retailers such as HMV. according to reports from Mobile News.
Commenting on the move by Orange, Guillaume van Gaver, Orange UK vice president of sales and loyalty said: "It is a multi-channel, phased approach for Q4 to capture a broad audience. We are going to launch the iPhone in the UK with some major players – with Carphone Warehouse and Phones 4U, and also through our HMV concessions and our best dealer and distributor partners."
T Mobile and 3G are said to be offering contract free iPhones to its high spending customers. The move by the two operators is an attempt to prevent high spending customers from switching to rival operators to buy the iPhone.
In principle the iPhone is available in all major mobile phone operators in the UK. And with more mobile phone retailers gaining rights to sell the iPhone, a price war is unavoidable which can only be a good news for the consumer.
This article is copyrighted by International Business Times.