Infoserve will cease to be an authorised Google AdWords reseller from 7 January.
The group said it would continue to offer its SME customers a full range of online services, including organising Google AdWords campaigns as part of its overall portfolio.
It said: "Infoserve's daily operations, revenues and customer services are not expected to be materially affected by the change, and costs will be reduced.
"The group will continue to work to build strong business relationships with Google, the world's premier search brand."
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