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Orange tops YouGov poll again



By Lucas Wilson
04 February 2010 @ 12:13 pm BST

London - Mobile network operator Orange has reasons to rejoice - it has bagged the title of UK's top mobile broadband provider, beating bigger names for the second quarter in succession, besides topping in seven of the fifteen categories in a recent survey conducted by YouGov, including reliability and customer service.


Orange sign hangs outside a shop in Derby central England September 8 2009
Orange sign hangs outside a shop in Derby central England September 8 2009 (reuters photo)
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Other categories topped by Orange include upload speed, billing, ease of use, installation, getting connected and staying connected in the survey that included over 2000 adult mobile broadband users.

"Retaining our position as the top mobile broadband provider in the UK is a great accomplishment which we’re really proud of. This win is recognition of our strong focus on network quality and brilliant customer service and its our aim to build on these, as well as the products and services we offer, to ensure our customers continue to benefit from a high quality user experience," said Asif Aziz, director (broadband and home), Orange UK. Orange claims to have the largest 3G network penetration in the UK - covering 93 percent of the population - and is continuing to expand its network further.

Incidentally, a recent poll published by ISPreview.co.uk suggests that over half of UK's consumers are interested in using mobile broadband services, although a quarter still have concerns over the quality of speeds.

So where does that put Orange? What do you think? Leave your comments below.

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Comments
1.
4 Feb 2010, 17:55 BST

I'm Head of Telco Consulting at YouGov which produces this report for the industry. This is the second quarter in succession (not year) that Orange has come top. Thanks Marek

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