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Toyota seen readying global Prius recall



By Chang-Ran Kim and Taiga Uranaka
08 February 2010 @ 07:46 am BST

TOKYO - Toyota Motor Corp is preparing a recall of its new Prius hybrid car in Japan as early as Tuesday, followed by similar steps in the United States, Europe and other markets, a source familiar with its plans said.


Toyota Motor Corp's Prius is displayed at its office in Tokyo
Toyota Motor Corp's Prius is displayed at its office in Tokyo February 4, 2010.
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Toyota, which has earned a reputation as the green-vehicle front-runner with the fuel-sipping Prius, has said it is discussing with safety authorities worldwide how to fix a software glitch that delays braking on the model in certain road conditions.

Toyota President Akio Toyoda apologised on Friday for a separate series of recalls covering more than 8 million vehicles, saying the company was rushing to reach a decision on the Prius as it seeks to restore consumers' confidence in the brand.

Toyota has come under intense scrutiny, with U.S. safety authorities and members of the Obama administration accusing it of responding too slowly on problems related to uncontrolled acceleration that have been linked to up to 19 crash deaths in the United States over the past decade.

An announcement to recall the Prius, cumulative global sales of which total more than 300,000 units, will likely come from a filing with Japan's Transport Ministry on Tuesday, followed by plans elsewhere, the source said.

The Prius was Japan's top-selling car in 2009 and is arguably Toyota's most important model, as car makers around the globe prepare for a new era in low-emission vehicles.

"We think (Toyota's) start of efforts to resolve quality problems is a step forward in terms of regaining investor confidence," JPMorgan auto analyst Kohei Takahashi said in a report, referring to Toyota's announcement on Friday to set up a committee to review its quality controls.

OTHER HYBRIDS AFFECTED

Toyota will likely announce a recall of the 2010 Prius as early as Tuesday, said the source, who asked not to be identified before an official announcement.

The recall could also include the Toyota Sai and its sister model under the premium Lexus brand, HS250h, which debuted last year and use the same brake system as the third-generation Prius.

© 2010 Thomson Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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