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Electronics Arts share price loses 8 pct despite Mass Effect 2 topping chart



09 February 2010 @ 10:44 am BST

Electronic Arts announced third quarter losses of $82 million yesterday sounding a warning to the games industry after a tough ending to the year.

The Redwood, California-based publisher's revenues decreased 25 pct to $1.2 billion due to poor sales of popular sports titles such as FIFA, Madden and NFL.

Its net losses narrowed to 25 cents a share from $2 a year earlier.

The news sent shares in the video games company tumbling 8 pct on the US's Tech 100 - the Nasdaq.

OVerall, the Nasdaq and Wall Street's Dow Jones were down yesterday as sovereign debt weighed on european investments.

The games company which released Mass Effect 2 in the UK last week, currently holds the top spot for the second week running.

The epic RPG mixes elements of Role Play with First Person Shoot-em'up and is available on Xbox 360.

According to MKM Partners' analyst Eric Handler however, the company lacks mega-selling 'blockbuster' titles such as Activision Blizzard's Starcraft II and Modern Warfare 2.

"'FIFA' is a great game and 'Madden' is still a big hit but they need other breakout titles" he said.

"Management has been burned by over promising and under delivering" said Todd Greenwald, at Signal Hill.

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