Following yesterday's full year, Aegis - media and market research group are set to make acquisitions across China and the US.
Their full company report, shows they made a 8.7 pct loss in full year revenue in 2009.
"We performed well to meet market guidance in a tougher than we initially expected." John Napier, interim CEO, said after a tough year pushed down revenue.
Synovate, the group's market research division swung back to profit following cost reductions.
"2009 proved to be a difficult year for the market research industry - whilst [the industry] has proven resilient during previous recessions, in 2009 it was just as negatively impacted as other industry sectors" read Aegis' statement.
"The intensification of actions highlighted at the half year, to focus on sales and reduce the cost, have resulted in the achievement of a higher level of operating profit in the second half of the year compared to 2008." it added.
Overall, net revenue at Synovate were down as Europe Middle East and Africa suffered 6.4 pct drops as the group performed very weakly in France, Germany and Spain.
This resulted in a net revenue down 2.2 pct to £321.8m and despite reduced operating costs; pricing pressures and falling margins resulted in an operating profit down 12.6 pct from 2008 (£36.9m down from £42.2m).
Meanwhile, its other division, Aegis Media - global marketing company, turned over a profit of just £150.4 million, down 4.7 pct from last year.
These weak figures reflected weaker US revenues offset slightly by Asia Pacific where the Group's Carat and Isobar agencies were 'Agency of the Year' in China.