By Jake Ayres | 19 September 2011, 12:40 BST
Soft drink juggernaut Coca-Cola introduced their new PlantBottle in the UK this week. The PlantBottle is made of 22.5% renewable plant-based materials and up to 25% recycled plastic. The new design was initially unveiled during the UN climate change summit in Copenhagen and it has been slowly growing in distribution and popularity ever since. Currently, Coca-Cola produces around five billion PlantBottle packs in twenty countries.
Compared to Coca-Cola's previous bottling versions the PlantBottle is more eco-friendly and fully recyclable. It is part of an attempt to lessen the brand's reliance on fossil fuels. Given that worldwide consumers of Coca-Cola products guzzle 1.5 billion drinks per day, this initiative is beneficial from both an environmental and economic standpoint.
The bottles will be available in Coca-Cola, Diet Coke and Coke Zero. They can be identified with a PlantBottle logo and on-pack messaging. Although a US release date has not yet been announced, look for the PlantBottle in a store near you soon, given growing popularity of the bottle in Europe.
disclaimer - We certainly don't endorse buying softdrinks or water in individual plastic containers, but from a packaging standpoint, this is a step in the right direction.
Source: Alternative Consumer