By Heidi Tolliver-walker | 24 October 2011, 11:26 BST
Recently, I stumbled across a stat that surprised me. Sprint ranked #6 on Newsweek's 2010 list of the 500 greenest "big companies" in America. Considering the extent to which I've written about e-media as a coal-fired-power-guzzling, mountaintop-removing marketing channel, this stat intrigued me.
Samsung (Sprint) Replenish
This score is derived from three component scores: the Environmental Impact Score, the Green Policies Score, and the Reputation Survey Score. To find out how and why Sprint's ECOmmitment policies earned it a high ranking, click here.
Among those that caught my eye:
But as usual, there's something that bugs me. In its list of eco-policies, Sprint lists its transition to e-billing, which is not environmentally friendly. Sprint itself may be increasing its use of renewable energy, but the power companies supporting the hundreds of thousands of people using its products are not. Electricity production is a planet-damaging activity, and while it is sometimes a necessary part of supporting our modern lifestyles, saying that it's environmentally friendly is disingenuous at best.
I really wish companies promoting themselves as green would stop using e-billing as a selling point. Hear this loud and clear, guys - e-billing s not green! Paper produced from sustainably managed forests and manufactured by paper companies producing up to 67% of their energy through renewable sources is far greener than electricity-hogging, data-center-driven e-processes. Those processes are sometimes necessary, but they are not green!
When are companies going to get it? Probably not until consumers get it - and start holding them accountable so they can no longer get away with saying it.
Source: Inspired Economist