25 October 2011, 11:49 BST
Repic, the not-for-profit company established by leading companies in the electrical and electronics industry to meet their producer obligations under the WEEE Directive - has announced that it is currently on track to finance the collection and recycling of over 1.1 million tonnes of WEEE by the end of the year and has already passed the 1 million tonne mark.
Dr Philip Morton, CEO of Repic, comments: "Our local authority, waste company and retail collection partners have been an invaluable part of this success. Increasingly, collectors are choosing to partner directly with a scheme that genuinely needs the WEEE to finance its members' obligations, eliminating unnecessary links in the chain and helping to reduce the possibilities of leakage. So too have our treatment partners, who continue to provide an environmentally sound, high-quality recycling process.
"Due to the spotlight on illegal export in recent times, the public's involvement also continues to grow, and more and more people are ensuring that they take their end of life electronic equipment to their local designated collection facility. Going forward, as higher targets are introduced, engaging with the public on this issue will be vital if we want to continue to improve the efficiency of the system. We understand this at Repic, and as such, we've been working with a number of other PCS schemes and treatment partners to create a TV advert to further raise public awareness. This will air on Sky and terrestrial TV over the festive period, but in the meantime, the advert can also be viewed on our new website: www.repic.co.uk
"As a company, Repic has always promoted direct relationships with its WEEE collection partners, as a shorter route from collection to treatment ultimately makes it harder for any WEEE to leave the official recycling channels. We would urge every WEEE collector to question and clearly understand the fate of the WEEE that they hand over to their partner PCSs."
Source: Eco Friend News