New York Fashion Week 2012 is taking a step in a decidedly technological direction. Designers are turning to the digital highway to promote their runway shows. Collections will live stream online throughout Mercedes-Benz Fashion Week, live from Lincoln Center.

BCBG Max Azria kicks off New York Fashion Week 2012 on Feb. 9 at 10 a.m. EST. BCBG is offering a live stream of its Fall 2012 runway show via its official Web site. Go to http://www.bcbgmaxazriagroup.com/runway/ to watch the live stream, beginning at 10 a.m. EST/7 a.m. PST.

You can also watch the show on YouTube's Live from the Runway channel. Presented by Maybelline New York, the channel will live stream numerous shows from Lincoln Center during Fashion Week. Go to the YouTube channel "Live from the Runway" to watch the live stream.

BCBG has been getting into gear for one of fashion's biggest weeks through a number of online promotions.

Like us on Facebook   

The label offered fans a teaser sketch [inset] from its Fall 2012 on Feb. 7. The BCBG Fall 2012 collection is inspired by Bauhaus, a characteristic of a 20th-century school of design founded in Germany. The color inspiration comes from the combination of hues and light, creating a composed palette. The architectural effect is meant to manifest confidence, individuality and a chic edge.

BCBG recommends getting ready for its New York Fashion Week 2012 runway show by listening to some 80s music and little bit of reggae.

"The Chic Set," aka BCBG's New York PR team, took to the streets to show fashion aficionados how to get ready for New York Fashion Week.

What does one wear that is both warm and fashionable to an event in the middle of February? Some popular trends they chose include sequins, opaque tights, knee-length and maxi skirts, blazers, booties and coral shades.

To report problems or to leave feedback about this article, e-mail:
To contact the editor, e-mail: