Gender-bending Serbian model Andrej Pejic has scored his first beauty campaign with Jean-Paul Gaultier for the designer's second men's fragrance, Kokorico (translated "Cock-a-doodle-doo").

According to Women's Wear Daily, Pejic shot the new global Kokorico print campaign in Paris with British artist, photographer and DJ Matthew Stone. Pejic will appear solo in the ads, which is a huge honor for a model's first-ever beauty campaign.  

Although it is a men's fragrance Pejic will be modeling for, it is unclear whether he will play the Prince Charming or the femme fatale. Many might instantly assume he will play up his macho side, but other expert sources think his feminine mystique will win out.

The Telegraph's Belinda White said Gaultier prefers Andrej Pejic's womanly side.

Like us on Facebook   

"We're being presumptuous here assuming that Andrej will be in man mode, when it's more than likely that he has been cast as the femme fatale to Jon K's brooding idol," she wrote. "After all, Gaultier certainly prefers Pejic as a woman, having already cast him as the finale bride in his couture show last year and as a tumbling blonde in a trench coat locking lips with Karolina Kurkova in his autumn/winter 2011 campaign."

The first version of the fragrance was promoted in July by male supermodel Jon Kortajarena. In last year's ad campaign, Kortajarena did a flamenco dance in a feathered tuxedo while two scantily clad female models played the drums beside him.

In 2011, Pejic was on the cover of a whopping 14 magazines, according to Fox News. That is impressive work for even the top Victoria's Secret models. His most controversial cover yet was the Fall Preview issue of New York Magazine, out in August. On the cover shot, Pejic was dolled up in smoky make-up and topless. His bare, male chest was a stark contrast to the stunning feminine face looking coyly at the camera.

The Bosnia-born model turned heads when he posed for a push-up bra ad campaign for the Dutch company Hema. At the time, Pejic's agent, Joseph Tenni, said, "It's revolutionary... I've never known a man to do a women's lingerie campaign before."

Revolutionary he certainly is.

To report problems or to leave feedback about this article, e-mail:
To contact the editor, e-mail: