A 2-year-old Dalmatian called Oreo celebrated her birthday with a pool party in a posh neighborhood in India's capital, New Delhi. This was no less than a birthday bash for a Bollywood star or a celebrity.
A two year old Dalmatian called Oreo celebrated her birthday this year with a Pool Party in A posh neighborhood in India's capital - New Delhi. This was no less than a birthday bash for a Boolwood Star or a celebrity.
Owner Priyamvada Sharma told Reuters that she considered the dog her daughter and had been preparing this birthday bash for a long time. Sharma said, "We had every possible type of biscuit and bone any pet shop would have."
A party celebration with a flour cake, cheese, chicken tikkas and rib-shaped biscuits was waiting for Oreo and her 20 canine friends in a sprawling dog resort where they spent their summer day splashing away in a swimming pool just for dogs.
It would not be wrong to classify Sharma's pup as one of the most pampered dog in India. Be it a rich master or someone who belongs to the upper-middle class, India's dog owners are willing to walk that extra mile to make their dogs feel on top of the world, and this video by Reuters tells that story well.
This is representative of a growing pet grooming industry in India. There are an increasing number of pet salons, upscale vet clinics, pet couture, pet nannies, dog walkers, reiki therapists, grooming specialists, dog-friendly hotels and air-conditioned kennels mushrooming across big cities like Mumbai and Delhi.
According to a Euromonitor research report, India's pet industry is expected to grow 22 percent this year and reach 4.5 billion rupees (around $81 million).
In a country still struggling with massive poverty and illiteracy, it is interesting to see a contrast where an increasing number of the more fortunate classes are channeling their finance towards their pets.
Follow us on LinkedIn