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Apple has an official Black Friday presence for the first time in two years Reuters

Usually one to sit out Black Friday, Apple is getting involved this year with discounts and deals for the one-day shopping spectacular.

But unfortunately, Apple hasn't actually reduced any of its prices. Instead, the company is giving out gift cards with a range of purchases. These gift cards range from £20 for an Apple Watch Series One, up to £120 for certain Macs.

Here's how it works:

  • £20 gift card - When you buy an Apple Watch Series One, or an Apple TV
  • £40 gift card - When you buy an iPhone SE, 6S or 6S Plus
  • £80 gift card - When you buy an iPad Pro, iPad Air 2 or iPad mini 4
  • £120 gift card - When you buy a selected MacBook, iMac or Mac Pro

In much better nows, however, third-party Apple retailers like the KRCS Group are getting involved - and they have actually reduced their prices for Black Friday. There is money off a wide range of Apple products, including the iPhone 7.

The KRCS discounts, which are available in-store and online throughout Black Friday, are:

  • 4% off iPhone
  • 6% off iPad mini
  • 6% off Apple Watch
  • 8% off iPad
  • 10% off Apple TV
  • 12% off Mac
  • 14% off Beats audio products

John Lewis, which actually ended its first Christmas sale on the eve of Black Friday, has finally shown its hand and revealed a wide range of tech deals and discounts.

Sticking with the Apple theme, the retailer is knocking £100 off the brand-new MacBook Pro with Touch Bar, taking the entry-level price of the 15in model down to £2,249.

The best Apple deals from John Lewis include:

New Apple MacBook Pro, Intel Core i5, 8GB RAM, 256GB, 13.3in - £1,349

New Apple MacBook Pro with Touch Bar, Intel Core i7, 16GB RAM, 256GB, 15.4in - £2,249

New Apple MacBook Pro with Touch Bar, Intel Core i5, 8GB RAM, 256GB,13.3in - £1,649

Apple MacBook Air, Intel Core i5, 8GB RAM, 128GB, 13.3in - £849

Apple iPad Pro 9.7in, Wi-Fi, 128GB - From £609

Apple iPad Air 2, 9.7in, Wi-Fi, 32GB - £349

Apple Watch with 38mm Stainless Steel Case & red Sport Band - £329

Apple Watch with 42mm Stainless Steel Case & red Sport Band - £379

More to follow...