Shop Direct has offered a peek inside its huge Manchester warehouse to show how the online retailer is gearing up for the busiest shopping day of the year, Black Friday.
The British retailer expects a mighty 50% sales uplift, with more than 100,000 orders expected to be made on the day. Last year Black Friday drove its biggest ever sales day for online retailer Very.co.uk, part of Shop Direct, generating three orders per second alone during their busiest hour.
The 28 November will this year be Black Friday, a well-known US shopping phenomenon that marks a day of intense discounting that kick-starts the Christmas shopping season. The event is set to be a retail frenzy on the streets and online, with extra staff drafted in to cope with demand.