Protesters hold signs aloft outside Macy's before the kick off of Black Friday sales in New York November 27, 2014. Select stores opened Thursday to kick off the Black Friday sales, with the Friday after Thanksgiving typically being the busiest shopping
Protesters hold signs aloft outside Macy's before the kick off of Black Friday sales in New York November 27, 2014. Select stores opened Thursday to kick off the Black Friday sales, with the Friday after Thanksgiving typically being the busiest shopping day of the year in the U.S.Reuters

Black Friday demonstrators have mocked police by chanting "Hands up, don't shoot!" in reference to the fatal police shooting of Michael Brown

People protesting against the shooting of Michael Brown have swept the streets of Ferguson, Missouri and began targeting Walmart and other huge retailers on Black Friday.

The demonstrators have, so far, kickstarted their march by chanting "Hands up, don't shoot!" in a bid to mock authorities over Darren Wilson escaping charges for shooting the unarmed teenager on 9 August.

Reports show around 100 protesters congregated in the basement of a St. Louis church in Ferguson, to discuss the strategy for targeting retailers.

This follows the grand jury's decision not to indict Wilson for the shooting of Brown, which has sparked huge protests in the town of Ferguson.

St Louis County Prosecutor Bob McCulloch said the jury reached its decision on the basis "no probable cause exists" to charge the officer over the killing of the unarmed teenager on 9 August.

The uproar following the decision has led to mass riots and violence across the US and 2,200 National Guard troops have been deployed in Ferguson alone.

The Justice for Michael Brown Leadership Coalition organised the 'No Justice, No Profit' boycott campaign on Thanksgiving Day (27 November), through to Sunday.

Black Friday is traditionally the day that kicks off the Christmas buying period with retailers across America offering big discounts to jump-start the busiest shopping days of the year.