Indian women not keen on skimpy bikinis finally have a stylish alternative following the launch of the modest bikini-sari.
Delhi's first luxurious swimwear designers Shivan Bhatiya and Narresh Kukreja have created the new garment which incorporates the traditional, flowing robes of the sari while also showing off a hint of flesh.
The designs, which cater to woman of all shapes and sizes and are available in a range of colours, have since become a hit.
Kukreja told the Sunday Times: "Indian women have the best bodies in the world and are also the most shy about them.
"Our swimsuits aim at bringing them out of their shell."
According to the designers, the suits, which cost up to £450, are made from fabric that is technologically advanced to be resistant to UV rays, sunscreen and body oils as well as any sand piling or curling.
Swimsuits are still considered provocative despite women often wearing skimpy outfits in the nightclubs of Delhi and Mumbai.
"It got a good response from women who are going to nice fancy cocktails, on their honeymoon or to beach weddings which are the new rage in India," Kakreja added.
IBTimes UK has a look a few of the designs available from the collection...