Bootylicious: Kelly Rowland proudly bares stretch marks as Kendrick Lamar leads Humble movement

In the Humble music video, Lamar celebrates natural women without Photoshop or enhancements.

Destiny's Child singer Kelly Rowland has snapped back at body shamers by proudly baring her stretch marks on Instagram. The Bootylicious hitmaker also shared the candid photo in support of Kendrick Lamar's Humble music video, which celebrates natural women.

In March, Rowland, 36, was pictured wearing a bikini while playing with her two-year-old son Titan on a beach in Sydney, Australia. The image prompted social media trolls to criticise her physique and visible stretch marks. Defiantly hitting back, Rowland shared a paparazzi photo of herself from the beach outing with the caption: "'B!T@H BE HUMBLE' -@KendrickLamar."

However, the photo still attracted negative comments with one troll commenting: "What u showing... an old looking a*s." The r'n'b singer swiftly responded to the unsavoury remark: "What you lookin like wit yo' WHACK looking A$$! #BE HUMBLE!" One of the singer's Instagram followers commended Rowland for posting the bold photo, writing: "Yes something real to look at perfect body soul mind voice god did great with u," while another mused: "People so used to seeing fake bodies they forget what a real body is supposed to look like."

Rowland's comment references the lyrics to Lamar's new female empowerment single, which includes: "I'm so f****n' sick and tired of the Photoshop / Show me somethin' natural like afro on Richard Pryor / Show me somethin' natural like a*s with some stretch marks."

Lamar's positive body image message has won applause from fans and celebrities alike with Katy Perry, Snoop Dogg, Imagine Dragons and Florence Welch among those to heap praise. Perry, 32, confidently warned: "THIS VIDEO IS COMING FOR EVERYONE!" while Imagine Dragons declared the visuals "one of the best videos of all time" thanks to directors Dave Meyers and the Little Homies. Fifth Harmony singer Lauren Jauregui also tweeted to the rapper: "Your vision is so inspiring. Incredible video."

"B!T@H BE HUMBLE" -@KendrickLamar
A post shared by Kelly Rowland (@kellyrowland) on Mar 31, 2017 at 3:19pm PDT

As a member of former r'n'b girl group Destiny's Child, Rowland has long championed the feminist movement along with her bandmates Beyonce and Michelle Williams. The three-piece group are best known for empowering anthems like Survivor, Independent Women, Bootylicious and Bills, Bills, Bills. Rowland is currently filming The Voice Australia and will appear as a judge alongside Seal, Delta Goodrem and Boy George when the series returns on 24 April.

Compton rapper Lamar is expected to release his fourth studio album on 7 April.