Twitter users have expressed frustration that today's (24 June) This Morning and Loose Women programmes have been cancelled following the Brexit result.
As Britain voted to leave the European Union with 52% of the vote and David Cameron announced his resignation as Prime Minister, citing it is time for a "fresh leadership", ITV have decided to document the impact of the EU referendum as it unfolds.
The broadcaster has replaced its regular daytime programming as a reaction to the UK voting to leave the European Union continues. This Morning, hosted by Holly Willoughby and Phillip Schofield, released a statement via their Twitter account to disappointed viewers.
They wrote: "As Britain has voted to leave the European Union, ITV will be replacing @itvthismorning with continuous news coverage of the historic vote."
Loose Women also claimed on the social media sharing site: "Due to the #Brexit vote, @ITV will be airing rolling news coverage this morning and there will be no live Loose Women today."
An ITV source told Digital Spy that they don't know whether this afternoon's programmes will air as originally planned, explaining that it "depends how the morning unfolds."
The news came shortly after Cameron resigned live on television this morning and claimed that a new prime minister will be in place by October. Boris Johnson subsequently followed it up with a speech paying tribute to Cameron, stating he is "one of the most extraordinary politicians of our age".
Though celebrities have reacted in their droves on Twitter to the Brexit result, ITV viewers have expressed their disappointment about today's cancelled programmes.
One viewer tweeted: "Hitting home how big this day is... ITV have cancelled This Morning and Loose Women....jesus, what have we done (sic)" while another cited: "No way!! What's the country coming to! Taking @itvthismorning off air - it's started... #Armageddon"
Some people felt the need of a break from the Brexit coverage, with another writing: "@itvthismorning no break from the misery of this awful news then?".
IBTimes UK awaits comments from ITV regarding programme cancellations.
See the reaction below: