The war of reality television shows in the UK may just be getting fiercer.
ITV's "Britain's Got Talent" (BGT) is all set to go on air on the same day as the BBC's "The Voice".
The former show was actually scheduled to start a week later. However, Simon Cowell seems to have declared war against the BBC and will now launch alongside "The Voice" on 24 March.
Reality television wars are scarcely anything new for the UK audience. This new one comes hot on the heels of that between "Strictly Come Dancing" and "The X Factor", which had viewers switching frantically between the two.
According to Yahoo, the judges for "The Voice" include Jessie J, Tom Jones, Will.i.am and Danny O'Donoghue. Meanwhile, BGT's judges for the year are Simon Cowell, Alesha Dixon, David Walliams and Amanda Holden.
A report on Unreality TV said ITV bosses were putting up quite the fight and Cowell recently admitted that he thinks the new judges and a bumper year of talent could help BGT win the ratings war.
So will you watch "Britain's Got Talent" or "The Voice"?