For days now #CameronMustGo has been trending on Twitter, powered by a never-ending deluge of Labour activists, trade unionists and generally disgruntled left-wingers who can't wait until the general election to boot out the prime minister.
The story seems to be trending primarily because so many people are tweeting about the BBC not reporting on the fact that it's trending.
It was an online campaign that gathered pace on Saturday evening with a concerted effort to get the hashtag trending. But the first use of #CameronMustGo came on 6 July, 2011. So it's taken just over three years for the ball to really start rolling.
And rolling it is, picking up all sorts of tweeters along the way, from the serious to the angry to the jovial. Here are the different types of #CameronMustGo tweet.
The painfully earnest
The Icke inspired
The misused hashtag
The cheeky RT request
The disappointed optimist
The pop fan