A four-year-old boy has died after being hit by a mirror that fell from the wall of a designer fashion boutique.
The boy was injured at the Hugo Boss store in Bicester Village, Oxfordshire, on Tuesday.
He was rushed to the John Radcliffe Hospital in Oxford but died in the early hours of Saturday morning.
An off-duty doctor is believed to have tried to help the child and paramedics were then called.
The boy's identity will not be revealed until all of his relatives have been informed of the death, said police.
On Saturday, a spokesman for Thames Valley Police said: "It is believed part of a shop fitting fell on him, causing serious head injuries.
"The child was taken to the John Radcliffe Hospital... where he subsequently died in the early hours of this morning."
A Hugo Boss spokesman said, "Everyone at Hugo Boss is devastated by this tragic accident and we would like to extend our deepest condolences and sympathies to his family. All of our thoughts are with them at this time."
On the shop's website, a notice saId that the store was closed until further notice.
Bicester Village is a designer outlet shopping centre around 60 miles west of London. It is known to be a favourite haunt of Catherine, the Duchess of Cambridge, and her sister Pippa Middleton.
Investigating police officer Detective Inspector Steve Duffy of Thames Valley Police said: "Our thoughts are with the family at this time. We are currently investigating the circumstances of this boy's death and we would ask anyone who was in the Hugo Boss store at around that time on Tuesday to please contact us as a matter of urgency."