The Coachella Valley Music and Arts Festival, held in the Southern California desert on two consecutive weekends, is a style destination as much as a musical one – this year more than ever. Besides the ever-growing array of off-site parties and sponsored suites, there are now runway shows and a pop-up fashion store on festival grounds.

Fashionistas say a convergence of cool elements make Coachella a haute spot: its proximity to Los Angeles means a high celebrity quotient, and its audience is plugged into Instagram, so images of the festival and its fashion span the world in real time.

Detractors say these factors mean it attracts a shallow selfie-obsessed crowd, more interested in being seen than seeing any bands. It's not exactly a muddy field in Glastonbury – more Keeping Up With The Kardashians.

General admission tickets to the festival cost $375 (£257) and VIP passes sold for $899 (£616). IBTimesUK presents scenes from Coachella 2015.

Coachella Paris Hilton
Paris Hilton poses for a selfie session at CoachellaMatt Cowan/Getty Images for Coachella
coachella 2015
Matt Cowan/Getty Images for Coachella
coachella 2015
Mark Davis/Getty Images for Coachella
coachella 2015
Lucy Nicholson/Reuters
coachella 2015
Lucy Nicholson/Reuters
coachella 2015
Rachel Murray/Getty Images for Coachella
coachella 2015
Lucy Nicholson/Reuters
coachella 2015
Rachel Murray/Getty Images for Coachella
coachella 2015
Rachel Murray/Getty Images for Coachella
coachella 2015
Mark Davis/Getty Images for Coachella
coachella 2015
Rachel Murray/Getty Images for Coachella
coachella 2015
Mark Davis/Getty Images for Coachella
coachella 2015
Robyn Beck/AFP
coachella 2015
Lucy Nicholson/Reuters
coachella 2015
Lucy Nicholson/Reuters
coachella 2015
Rachel Murray/Getty Images for Coachella
coachella 2015
Victoria's Secret model Alessandra Ambrosio (C) walks through the Coachella Valley Music and Arts Festival with friendsLucy Nicholson/Reuters