Gold Made Simple is a London-based gold investment company. Placing heavy emphasis on ease of use, Gold Made Simple allow private and professional investors to buy, store and sell gold bullion bars and coins securely, and at the present spot price. Bullion weights vary from as little as 2.5 grams to 12.5 kilograms.
Gold historically maintains its value in a far more reliable way than other investments. In periods of instability, as recent events have shown, property market investments can fluctuate wildly, while an upward price movement in gold provides a preferable hedge against inflation. Gold therefore provides a useful option in safeguarding against short term political wobbles, while retaining an excellent likelihood of value retention in the long term too.
Gold Made Simple operate with Baird & Co. Ltd. A leading gold refiner, Baird & Co. Ltd have a 30 year heritage of international gold production and are a member of the London Bullion Market Association. Purity ratings are all at .9999. So while Gold Made Simple are relatively new kids on the block, they are backed by a very well established name in gold.
The Gold Made Simple website is the primary mechanism of interaction with the company. Evidently designed to appeal to a contemporary audience, the tone is open, simple and non-elitist, and even features an introductory video faced by the CEO Jason Cozens. As the name suggests, the ethos rests firmly in engaging the new gold investor, stripping away the intimidating aura historically associated with gold, to make evident the value of it as an investment for people in all wealth brackets.
The design is clean, white and gold, and the interface is easy to use. Information about the company is easy to find, navigation is fluid and the gold prices – with descriptions of products and buy now buttons – clearly laid out. Some product pictures were absent at the time of writing, but may now be up.
Real time updates of spot gold prices are offered, as are news feeds about gold. According to the site, investors do not need to have an account, but for those that do, interface and management appears straightforward.
Gold Made Simple have a presence on Twitter and Facebook.
Whilst relative newcomers to the market, Gold Made Simple don’t claim to offer a service with heritage. Instead their service is fresh, simple and accessible for normal people, at weights that allow relatively small scale investments.
With regular updates according to spot prices, Gold Made Simple can claim to offer the best UK prices. Service is apparently fast and secure, with a 100% buy back policy in place for mind-changers.
Free UK delivery is offered to all UK addresses. (Delivery overseas is considered apparently). Vault service is available, which is reassuring, and selling-on can happen straight away during working hours (GMT 9.00 – 5.00pm). If it has been delivered, however, there is the delay of dispatching back Gold Made Simple to take into account.
Gold Made Simple hold all clients' gold in secure vaults in London (UK), not much more information is available so vault security seems standard. Online security seems as good as it can be with detailed advice given on protecting and reinstating security online should a client’s account details be disclosed. Meetings are strictly by appointment only. A full list of Ts and Cs are on the site, as is the Gold Made Simple privacy policy.
Trading occurs in British pounds either by Bank Transfer, Visa Debit or Maestro. The site is security verified. Finds can be held in the online account, but no interest will be accrued.
Contact details are easy to find and support seems very good from the site. Email, telephone and physical address are listed, as is a photo of the Gold Made Simple vaults building.
Gold is obviously one of the oldest markets in the world, but new breed traders like Gold Made Simple are opening it up to people online like never before, and Gold Made Simple certainly seem to be doing as well as – if not better – than anyone.
All risks in gold investment are obviously relevant with Gold Made Simple, though the advantages are made very clear with detailed outlines of the inflation-proof properties on the site. No information is given on stagnation, deflation, theft, tax issues, confiscation, fraud or insolvency, but the mechanisms with which to access further information from Gold Made Simple on any matter are very clear.
Whilst security appears to be industry standard, and there is not much info about risks on site (would there ever be) the site is very user friendly and ultimately affordable by virtually anyone. It’s a deliberately non-intimidating format that seems secure and, funnily enough, simple.
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