Virgin Group's Sir Richard Branson, famous for his publicity stunts, has crafted a new novelty ice cube in the shape of Sir Richard's head for first-class passengers travelling in the Virgin Atlantic. With the help of a team of four skilled designers, the ice cubes were created over a period of six weeks. The designers made use of detailed photographic techniques and laser scanning technology to craft the cubes.

The Daily Mail reported that the cubes were designed so the Virgin boss could travel "in spirit" with his passengers and they in turn could experience what it may be like to have a drink with the billionaire entrepreneur.

The ice cubes reportedly are uncanny depictions of the airline owner complete with his hair, goatee beard and grinning teeth. The designers were able to get the exact matches of his face using new scanning technologies and photographic techniques.

According to the Telegraph, a spokesman for Virgin said the creation meant "all passengers will be able to enjoy some chill out time with Mr Branson". He added that the bar would feature additional innovations, including "enhanced mood lighting".

"While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn't possible," the Daily Mail quoted Steve Ridgway, chief executive of Virgin Atlantic, as saying. Now he is able to join our guests "in spirit" on one of the upper class cabin's first flights as they raise a toast to their trip and the exciting times ahead."

So, for those passengers who find the Branson ice cubes creepy, they can easily wait for the cubes to melt away before enjoying their refreshing drinks.

Branson's publicity campaigns have always been a matter of speculation through the years. In the past, the entrepreneur has been reportedly seen dressed as Elvis Presley, as a Malay warrior and so on.

Catch a glimpse of the new Richard Branson ice cubes designed for the Virgin Atlantic first class passengers in the images given below:

Virgin Group’s Sir Richard Branson, famous for his publicity stunts, has crafted a new novelty ice cube for first-class passengers travelling in the Virgin Atlantic created in the shape of Sir Richard’s head.Virgin Group
Virgin Group’s Sir Richard Branson, famous for his publicity stunts, has crafted a new novelty ice cube for first-class passengers travelling in the Virgin Atlantic created in the shape of Sir Richard’s head.Virgin Group
Virgin Group’s Sir Richard Branson, famous for his publicity stunts, has crafted a new novelty ice cube for first-class passengers travelling in the Virgin Atlantic created in the shape of Sir Richard’s head.Virgin Group