After the success of its award-winning blog, '50 Essential Experiences,' Princess Cruises has launched a new blog called, 'Inspired to Cruise: A Year of Reasons to get Away from the Everyday.'
Each week, throughout 2012, holiday makers will post pictures and share their stories and memories of travelling on board one of the cruise ships. Already, only four weeks in, they have four heart warming stories from families and couples who have decided to give people a glimpse of their vacations.
The first blog entry is from a group of 29 girlfriends who are 'cruiseaholics' who travel on board as cruise 'princesses'. They depart on different cruises each year, wearing feather boas and tiaras to fulfil their princess role and escape their daily routine with a holiday full of pampering: "Not for a minute could we get away with such exalted get-ups or behavior in our everyday lives. But once a year we two sisters - Carol and Mickey - and our extended family of girlfriends leave our families and responsibilities at home to just let go and find our inner princesses aboard a Princess ship.'
The second is another happy story of Grandparents who takes their teenage grandchild on Mediterranean cruises, stopping at destinations such as Egypt, Greece and the Holyland: "Our time at sea was so memorable. We played ping pong and Scrabble by the pool and made a grand occasion of dinner each night."
Princess Cruises has found that a blog is an extremely effective way of engaging and interacting with its customers old and new. It also won numerous awards for its first blog, which was based on the experiences of members of the crew and passengers, including one from Travel Weekly.
Paul Ludlow, Princess Cruises' UK director, said, "Princess passengers are always happy to share their personal stories about why they decided to cruise and also their personal experiences on board. This new blog gives our passengers the starring role as we share some of the most remarkable and inspiring stories."
rincess Cruise crew members will again also feature on the blog. As well as the feature from a customer, each week a crew member will introduce a short video and explain its meaning to them. The first film is from Captain Anthony Merriot, the master of the Grand Princess, who picks the ship's wake as his special place to talk about.