Children's television is experiencing a renaissance and with a surge in new forms of story-telling and animation comes big business.
The Cosgrove Hall Fitzpatrick Media Group (CHF) is an award-winning animation team that created global TV hits like Danger Mouse and Wind in the Willows. These are just an example of how robust story-telling and creativity can stand the test of time and mean big business opportunities in publishing, gaming, internet, mobile content, music and educational.
Peppa Pig is a recent example of a global children's TV success. Aired in about 180 countries the animation has earned £100m in retail sales since it was launched by its creators, Neville Astley and Mark Baker in 2005.
"If you're talented or lucky enough to create a winning-formula then the rewards can be very lucrative, particularly through licensing," said Simon Hall, managing director, Cosgrove Hall Fitzpatrick Media Group to IBTimes UK exclusively on camera.
For the full interview, check out IBTimes TV or the video at the top of the page.