New trailer released for Pixar's Brave
New trailer released for Pixar's Brave

The eagerly anticipated film "Brave" by Disney Pixar will be the grand finale of the Edinburgh International Film Festival.

The film chronicles the story of Princess Merida, who creates chaos in her kingdom by going against existing customs.

"Brave will be the most high-profile film ever set in, and themed around, Scotland, featuring Scottish stars. This will present us with an immense opportunity when Scotland will be centre stage in the film with all the tourism and business opportunities this will bring. I fully expect that as the film launches across the world, so will awareness of Scotland increase," Scotland's First Minister Alex Salmond was quoted as saying by the Telegraph.

The decision to screen "Brave" came after VisitScotland teamed up with Disney in a £7m campaign - the biggest in the tourism agency's history - to use the film to promote Scotland as a tourist destination, according to the DailyRecord.

The Edinburgh Film Festival, which is the longest running film festival in the world, will be take place from 20 June to 1 July.

According to the Telegraph, the film marks a departure for the studios, both in animation style as well as tone. The fantasy adventure, written in keeping with the traditional Grimms fairytale stories, is said to be "darker" than previous big-hitters such as Toy Story and Finding Nemo.