Yaocho Bar Group is turning Japanese drunks into living billboards to shame them into drinking less
Yaocho Bar Group is turning Japanese drunks into living billboards to shame them into drinking lessYouTube / Yaocho Bar Group

After a long, hard week in the office, we all need to let our hair down with a few drinks. But most of us don't end up sleeping on the street.

Unfortunately in Japan, a nation known for having a low tolerance of alcohol, thousands of people end up becoming so inebriated that they fall asleep on the streets of Tokyo.

To combat this, a Japanese bar chain has taken matters into its own hands, while gaining some publicity to boot.

The Yaocho Bar Group has launched a campaign to highlight the problems and outcomes of excessive drinking.

Every night, a team of people from the company place printed slogans, duct tape and logos around a sleeping drunk, turning them into a living human billboard.

The Japanese public are encouraged to take photos of any living billboards they find and share them on social media using the hashtag #nomisugi, which means "too drunk".

"As honour is paramount in Japanese minds, we decided to shame people into behaving," says Yaocho Bar Group in the video.