The Duchess of Cambridge, who is seven months pregnant, travelled to Staffordshire and the West Midlands on Wednesday (18 February) to carry out a double children's engagement, in her capacity as Patron of East Anglia Children's Hospices (EACH).
During her visit to the Emma Bridgewater factory, the 33-year-old was given a tour and got to see the production process for the colourful mugs the company launched to raise awareness. The special pottery comes in cute half-pint ladybird and butterfly designs, with all proceeds going to the EACH charity.
"The Duchess really wanted to get involved in the actual money raising and knew that Emma had done previous projects to help charities," a palace spokesperson said.
"It was her idea to approach Emma, whom she didn't know previously, and she helped in the design process."
Prince William's wife chose a blue print dress by maternity brand Seraphine. She completed the chic look with a blue coat by MaxMara and matching navy pumps. She was all smiles as cheering crowds greeted her arrival.
Later today she will visit Smethwick in the West Midlands, where she will meet youngsters at the Cape Hill Children's Centre and learn about the charity's work in supporting vulnerable children and families.
Earlier this week, Prince George's mother spoke out about the importance of understanding mental health issues can that affect children to coincide with Children's Mental Health Week.
"Both William and I have seen many young people struggling to cope with the impact of bullying, bereavement, domestic violence, family breakdown and more," she said in a video.
"Without support, the effects of these challenges can be traumatic, leading to serious issues such as anxiety, depression, addiction and self-harm."