The Sun newspaper appears a little confused.
Its English edition on 30 April urged its English readers to vote Tory to stop the "SNP running the country."
At the same time the newspaper's Scottish edition backed the SNP, bolstering Nicola Sturgeon and telling readers north of the border not to fall for the "Tory lie."
The English front page screamed: "It's a Tory", with the editorial explaining that only David Cameron's party will keep the economy on track, while a vote for Nigel Farage's Ukip was dismissed as bringing a "Labour/SNP nightmare closer by eroding Tory chances".
But in the Highlands, the red top's readers will see a front page boasting a Star Wars-like picture of First Minister Nicola Sturgeon as Princess Leia.
In its editorial it said that if the "Conservative Party ever understood Scotland, they don't any more," adding: "David Cameron and his Chipping Norton set look north with a mix of confusion and fear. Don't buy this desperate 'vote SNP, get Tory' lie. If we send 50 anti-Tory MPs to London, why does it matter if only a handful are Labour this time?"
A News a News Corp spokesman dismissed claims of the duplicity by pointing to the editions' "very distinct audiences", adding that readers wouldn't expect the Scottish Sun to back an England football team playing Scotland and vice versa.
Or as the Huffington Post put it:
"As Obi-Wan Kenobi would doubtless say: These are not the newspapers you are looking for."