Green Party MP Caroline Lucas has launched the We Are Europe campaign on 25 April, an initiative to engage young voters in the EU referendum debate. Jonathon Porritt and Tom Burke also sit alongside Lucas on the board of the campaign, while others such as entrepreneur Lily Cole, actor Jude Law, comedian Matt Berry and media entrepreneur Jamal Edwards have offered their support.
The campaign was founded by four young women in response to the "tired politics which have characterised the EU debate so far". The #InFor campaign aims to work directly with voters aged between 18 and 35 to use peer-to-peer creative ideas in order to help them get their voices heard during the Brexit debate.
Speaking about We Are Europe, Lucas said: "At last young people's voices are going to be heard in this campaign. This is their future that's up for grabs – and it's about time the debate is widened to include their voices. The debate so far has been very dreary."
We Are Europe will aim to highlight the impact that the EU has on economic, cultural and social issues, while also helping young voters identify what they are passionate about and explaining the impact a Brexit will have. The campaign will also be looking at Europe's positive contributions to British society in areas such as equal pay, LGBT rights and environmental issues.
Bethan Harris, one of the founders of We Are Europe, said: "We want to ensure as a generation that we don't sleepwalk into Brexit. Right now the referendum is completely uninspiring to anyone under 40. We want to change things, by focusing on the issues that really matter to us."
Harris admitted that while the EU was not perfect, she was proud to be a part of it and acknowledged all that it had given her. The campaign is now raising money for a fund that will commission young creative talent to develop content such as images, apps, videos and music that will showcase subjects young voters are passionate about.
Entrepreneur, model and social activist Lily Cole also voiced her support for the pro-EU campaign, but said she did not want to tell people how to vote, rather, she wanted to encourage people just to vote. She said: "There is a real chance this referendum is going to be decided by the active minority of people who called for it, rather than by the majority of our country reflecting on what the EU really means."