Faraday Future
Faraday Future is an electric car company set up to take on TeslaFaraday Future

One of the first press conferences at CES 2016 will be by electric car company Faraday Future. Often described as mysterious, the start-up has barely spoken about itself in public, save for a few tweets, images and a short video teasing a new car.

FF, as it prefers to be called, will reveal all at a press conference at 8pm PST on 4 January (4am GMT, 5 January) from CES in Las Vegas. The announcement will see FF "unveil a concept inspired by our design and engineering vision," the company says, adding: "The future of mobility is closer than you think."

The conference will be streamed live here, on the FF website.

IBTimes UK will be attending CES and meeting Faraday Future to discuss its first car and plans for the future in more detail. Whatever FF has up its sleeve, we can't wait to see it. The secretive firm, which has hired a number of key staff away from major car companies like BMW and Tesla, has so far revealed very little about its vehicle. All we know for sure is that it will be all-electric, and it is thought to have some degree of autonomy.

FF was rumoured to be a cover story for development of Apple's electric car, known internally as Project Titan, although this now seems doubtful, given Apple's reluctance to attend trade shows like CES. FF is headed by Nick Sampson, former director of vehicle and chassis engineering at Tesla; other former Tesla employees include Dag Reckhorn (director of manufacturing), Alan Cherry (senior director of human resources), and Tom Wessner (director of purchasing).

The company also employs Richard Kim as its head of design. Kim was formerly a founding member of BMW's i division and was lead designer of the i3 and i8 electric hybrid concepts. Faraday Future says its staff are "uniquely positioned to take a user-centric, technology-first approach to vehicle design with the ultimate aim of connecting automotive experience to the rest of your life".