Google Complies with EU ‘Right to be Forgotten’ Ruling

A new website called Forget.me promises a simpler process to make requests to remove irrelevant and inadequate data to Google under the 'right to be forgotten' ruling.

While Forget.me allows you to place requests for the removal of data that you find irrelevant when you conduct searches about yourself on Google, all the requests are subsequently directed to the search giant who will ultimately decide on removing links.

The 'right to be forgotten' ruling has been a hotly debated topic throughout the European Union (EU) ever since Google - and other search engines - were dealt a blow by the European Court of Justice which empowered people residing within Europe to request search engines to de-index web pages containing "inadequate, and no longer relevant information" from their search results.

In compliance with the EU court ruling, Google has already launched an online form for users to place requests under the ruling.

Forget.me promises a more simplified alternative to Google's form and according to a report on the Verge, users requesting removal of data from Google Search will be "guided" towards the reason for removal, after deciding which category their "inappropriate" data is likely to fall under.

Having initially created an account, you are asked to conduct a search about yourself, capture the URL that you think points to inappropriate/outdated content, flag this under an appropriate category and submit your 'right to be forgotten' request to Google.

The Forget.me system requires a valid email address to notify you about the acceptance/rejection of your request.

Google's online form asks you to explicitly explain why a particular linked page contains data that you might deem inappropriate. Users also need to give an explanation to Google regarding a particular link (pointing to a web page) being outdated or irrelevant.

Forget.me is an initiative of Reputation VIP, a Europe-based online reputation management firm. The portal is initially available to users for free.