Speaking at Google's Big Tent event in London, executive chairmen Eric Schmidt promised consumers that the company was dedicated to simplifying the Android app instillation permissions screen.

The promise comes in the wake of the ongoing PSN crisis and a recent study from Ulm University that questioned the security of certain versions of the company's Android operating system.

To date many users have complained that the instructions and options around Android apps sharing settings are too unclear, making it difficult to know the implications of what each option actually tells the phone to do.

In the talk, Schmidt highlighted his desire to ensure that "legal necessities" do not damage the users experience and that the company was working towards a solution.

Speaking to the BBC, Schmidt added his belief that users while the settings did need to be made transparent, users should still allow Google access to certain data. Highlighting how its use in market research allows Google to improve the service:

"It is worth stressing that we can only do this with data you have shared with Google. We can't be a vacuum-cleaner for the whole internet,

"If you choose to give us that information we can do a better job. If we know a little bit more about you we can offer better targeted search".

Sony Android London