Just over 24 hours on from the inception of Harry Redknapp's Twitter account and it has already reached peak Harry Redknapp.
Weeks on from Alan Shearer doing all the banter with his shiny new profile, Monday was another seminal moment for social media. 'Let's see what this is all about then,' the opening tweet read. The world waited.
Not one for online pleasantries, Harry quickly set about settling an old score, calling out the man who had the cheek to question the ability of then-West Ham United youngster Frank Lampard – who has now, of course, left these shores as one of the most celebrated Premier League players of his era.
Boom. Just shy of 8,000 thousand retweets.
But it was at this point that some on Twitter began to float the idea that in fact, it might not be Harry Redknapp, the man himself, tapping out these tweets. The Harry Redknapp who once said: "I can't work a computer, I don't know what an email is. I've never even sent a text message." The Harry Redknapp who once said: "I don't know what Twitter is, I don't want to know. It doesn't interest me one little bit."
But here he was, absolutely nailing the perennially difficult challenge of condensing a worldly thought or observation into 140 characters, without having to sacrifice a problematic comma. Harry is here to show all how it is done.
The more cynical of us might assume Harry's tweets were issued by a huddle of PR's and social media sorts occasionally running their drafts past the man himself who was listlessly sat at the other end of the table thumbing through a paper.
A tweet later, and it is at around this point when it became clearer to as to who actually is behind the keyboard. Kicca, to be precise. The social media network 'created by sports stars, legends and pundits' designed to draw in the masses following those 'sports stars, legends and pundits' on Twitter directly to their website to read their latest opinions and ideas.
The tweet in question read: "Rio retired last week. What a player. I remember when I first saw him," followed by a link possessing enough copy for slow news desks across the land, tipping Rio Ferdinand to take over as West Ham United boss with him acting as director of football. Via Kicca.
Now, the picture illustrating why Harry had signed off on having his name next to a big blue verified tick appearing on everyone's follow list was beginning to form. Instead of cockney wise cracks (you have been reading all his tweets in a cockney twang too, haven't you?) and impulsive musings from the world of sport and beyond, some early lines in the sand had been drawn. Kicca run the show here. The account will primarily be a vehicle for their content, not for the spontaneity that makes Twitter occasionally a fun place to venture of an ex-pro.
It was today however when it got really interesting.
Obviously, Harry is probably a lot better placed in the world of football to make ITK (those folk supposedly In The Know) observations than the slew of masquerading wasters clogging up your time line. The man who was linked with every player with the compelling combination of a pair of football boots and a pulse as a manager was made for this sort of lark.
But if there is a social media equivalent of the leaning out your car to discuss a new signing to the Sky Sports cameras, he did it today. Again, peak Redknapp.
Speaking of Sky Sports, not long after this tweet they were on board with the story, proclaiming; "It is our understanding that Andre Ayew is on his way to Swansea."
So what have we learned from Harry's first two days on Twitter?
A lot of people are going to continue calling him a wheeler dealer. Or telling him something is triffc. Or telling him to f**k off. Away from that, it's his column in The Sun rewritten and relayed through a shiny new social media behemoth. A new online presence launched tellingly in a period where the real life version of the man used to be so vocal, the transfer window.
There are 84 days until the summer transfer window closes. Let's see how it goes.