Hillary Clinton
Democratic presidential candidate Hillary Clinton has turned the women's card into a campaign toolMike Segar/ Reuters

US presidential hopeful Hillary Clinton has turned a jibe from Republican Donald Trump into a campaign tool as she launched collectable "woman cards". In a speech celebrating his success at the 26 April primaries, Trump commented that Clinton "just has the women's card", adding "women don't even like her".

But Clinton hit back, telling her supporters: "If fighting for women's healthcare and paid family leave and equal pay is playing the woman card, then deal me in."

Now, the Democrat front runner has launched a "woman's card" with the slogan "deal me in", which supporters can pick up to show their support – by making a donation to the campaign.

The pink cards feature the outline of a woman, and state "Congratulation. You're in the majority" and can be picked up for a donation for anything from $1 (68p) upwards, with suggested donation amounts ranging from $10 to $500.

The clever marketing strategy came after Trump's "woman card" speech provoked a backlash on social media – with many quick to point out the apparent eye-rolling of Mary Pat Christie, the wife of New Jersey governor Chris Christie.

Mary Pat was standing just behind Trump as he launched his attack on Clinton, and her expressions as Trump spoke suggested she disagreed with his "women's card" ploy.

Trump had said: "I think the only card she (Clinton) has is the women's card. She has nothing else going. And, frankly, if Hillary Clinton were a man, I don't think she'd get 5% of the vote.

"The only thing she has going is the woman's card. And the beautiful thing is women don't like her, ok? And look how well I did with women tonight. So, ladies and gentlemen, thank you very much."