H&M are the latest high street store to jump onto the affordable bridal bandwagon with the release of a selection of incredible wedding dresses starting at £150.
The dresses form just a small portion of the Swedish retailers latest Eco Concious Collection, with the three main styles being released as part of a 35-piece range that will hit the shops on 7 April .
For brides and guests looking for a sustainable way to look good during the wedding season, H&M have hit all bases with a luxury line of sustainable fabrics including recycled linens, silk and hemp creations all under £400. The high street retailer describes the bridal range as "a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious".
The wedding dress styles on offer pretty much cover all bases where you can choose from the draped organic silk Art Deco inspired maxi, which will be ideal for any destination wedding this year. Alternatively, the more structured and intricately textured organic linen and silk gown is far more formal without the fuss. The lightly bodiced top also has a delicate sweetheart neckline and neat shoulder straps and looks a lot more expensive that the £149.99 price tag.
The guaranteed sell-out piece, as modelled by art director and model Julia Restoin-Roitfeld (Carine Roitfeld's daughter) is a maxi lace dream. The high neck, long sleeves and delicate lace inserts are right on point for this summer's seventies revival, whilst the adorable organic silk and lace intarsia blouse and skirt combination has the cut of a sixties bridal gown with an added dash of Victorian embellishment.
Ann-Sofie Johansson, Creative Adviser at H&M said that "working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux".
The ornate and artistic design references can be seen across the whole collection where the team took three centuries of archived couture and artistically reinterpreted their research into a bold mix of marbled prints, trompe l'oeil and rich embellishment but all in extremely wearable and sustainable styles. Whilst the bridal pieces are the stand-out pieces, if only for the price, there is certainly a huge amount of covetable clothing here, that has been sourced and sustainably made and therefore has even more reason to be snapped up.