Following the company's slew of legal battles with Apple, HTC boss Martin Fichter has spoken out against the iPhone maker claiming its legal policy shows Apple are just "not that cool anymore."

The U.S. boss reportedly spoke out against the company during the Mobile Future Forward conference in Seattle. During his outburst Fichter alleged that Apple had stagnated claiming it no longer appealed to the younger demographic.

"And none of them [young people Fichter reportedly knows] has an iPhone because they told me: 'My dad has an iPhone,'" commented Fichter. "If you look at a college campus, MacBook Airs are cool. iPhones are not that cool anymore."

Fichter went on to claim that the lag in the iPhone's cool factor was a result of Apple's tendency to use patents to hinder other company's rather than create "cool" new products.

"A lot of time, money and energy is just wasted based on these patent wars," commented Fichter. The HTC high-up closed promising HTC would "protect intellectual property but stop ourselves from wasting all of this energy that should go into putting better technology into people's hands."