It is not unusual for the likes of Kim Kardashian and Miley Cyrus to take off their clothes in the name of art, but this time, the controversial pair have a genuine reason to make their upcoming photoshoot as personal as possible. The reality star and musician have joined the likes of Zayn Malik and Victoria Beckham as they share intimate selfies for use in Interview magazine.
Released on 1 September, the edition sees several celebrities baring all through personally shot selfies or FaceTime session screenshots. The concept behind the issue's selfie-indulgent theme is to celebrate and acknowledge the power of social media as the magazine focuses on the "100 most powerful personalities on the internet".
Readers can pick from eight alternative covers featuring #interviewgang members Kardashian, Malik, Cyrus, Jennifer Lopez, Madonna, Victoria Beckham, Selena Gomez and fashion photographer Mert Alas, who orchestrated the campaign. Other stars' snaps, such as Adriana Lima, Snoop Dogg, Laverne Cox and Kendall Jenner, will be showcased inside the edition.
Talking about the innovative way of shooting for the publication, editor-in-chief Keith Pollock said: "We invited each subject to use this opportunity to create something powerful and personal: the utmost expression of themselves... Our aim was to allow them to create an image that reflects the way the subjects see themselves. And the way they want to be seen."
The style certainly makes a change from the highly edited photographs and images the magazine usually uses and gives readers more of an insight into the world of celebrity than they would have seen in a pre-meditated shoot.
Those at the magazine behind the idea also liked that the campaign pays somewhat of a homage to the publication's founder, Andy Warhol, who they believe would have wholeheartedly embraced the individuality and the candidness of social media if he were still here today.
"Social media is where we live now, no question. And if Andy were still alive, he'd have a huge presence online," editorial director Fabian Baron told The Mirror. "In much the same way we at magazines put together a story and create a character or narrative, everyone can now package themselves as they see fit. Everyone can invent their own image and create their own story."