First came the Sexy Priests calendar, which showed off some of the Vatican's Hottest Clerics.
And now, the Nice Jewish Guys Calendar is on sale.
The 2014 edition of the popular pictorial has once again snubbed the Firemen and Chipendales to instead turn the spotlight on the regularly overlooked 'nice guys'.
Across the 28 page spread, 12 single Jewish boys can be seen smiling as they get on with their jobs and hobbies.
The calendar suggests that the men - who will soon be tugging on the heart strings of ladies everywhere - are the kind that you would 'take home to mom'.
They have good jobs, know how to spread a nice schmeer and will treat you right. What else would a woman need?
"If this calendar can accomplish anything it would be my hope that women give this guy a chance out at a bar. He's funny, nice and a great listener. What's not to like!?" creator Adam Cohen told Blog With Benefits.
He says he started the calendar to help Jewish men finally get the attention they deserve.
"What happened was that I realized I was now carrying the torch for all the nice guys who get passed up in the bar, are still good to their moms, and are a good catch, but the women just don't know it yet." He told BWB.
The Nice Jewish Guys calendar is available online for $7.99 or less.