Jamie Vardy
Vardy netted for an 11th straight game against Manchester UnitedGetty Images

Manchester United have been urged to launch a bid to sign Leicester City striker Jamie Vardy in the upcoming January transfer window. The 28-year-old scored in a record-breaking 11th consecutive Premier League game against Louis van Gaal's side to swell speculation regarding his future.

The Daily Telegraph understand both Chelsea and United are looking to move for Vardy in the January window, but face having to match The Foxes' £30m valuation. Vardy is the top scorer in the Premier League this term and is in contention to feature in Roy Hodgson's England squad for next summer's European Championships.

Both Chelsea and United have struggled for goals this season, with Van Gaal's side having come under constant criticism for the lack of attacking adventure in their play. Former midfielder Robbie Savage believes the Old Trafford club should make signing Vardy a priority in the New Year.

"I would give Jamie Vardy player of the year," Savage told BBC Radio Five Live. "His achievement is just unbelievable. He's not playing for Arsenal, or Man United or Man City. He'll score 20 goals this season and that for me is enough to be player of the year.

"If I was Manchester United I would buy Vardy. He would offer pace. If someone were to bid for him in January and he asked to leave I don't think you can blame the lad because he has had [success] late in his life.

"He might think Leicester have ambition. If Leicester think they can finish in the top six let's see who they can attract in January. Because now they're not attracting players just to stay up, this season they'll attract players to maybe qualify for Europe. That is unbelievable to think. If they can keep hold of (Riyad) Mahrez and Vardy and add two or three very good players they've got an opportunity."