Liverpool manager Jurgen Klopp has reportedly decided to allow Danny Ings to go out on loan in the January transfer window and keep Daniel Sturridge at Anfield until the end of the season.

According to the Mirror, the former Borussia Dortmund manager believes Ings needs regular playing time at the highest level. He has been sidelined for the majority of the time since Klopp took charge of the Premier League outfit.

Ings has regained full fitness and made two appearances in the league, both of which have come in December. The Reds boss believes an opportunity to go out on loan will help him regain his form.

The former Burnley man has been featuring for Liverpool Under-23s this season. Klopp is of the belief the game time Ings is getting in the Premier League 2 is not providing him enough competition.

West Ham United and Crystal Palace are keen on taking the 25-year-old on loan for the rest of the campaign. West Bromwich Albion are also in the race for his signature as their new manager Alan Pardew has publicly expressed his desire to sign Ings on loan.

"I'd be foolish not to say I don't like Danny Ings because I quite like him. It's a shame about his injury – he's had to battle back and everyone wishes him well," Pardew explained.

"I haven't even looked at January this week because of the tight schedule of the games. But I have seen Nicky Hammond to pencil in a meeting to talk about that this week so maybe on Friday I can give you a bit more of where we're looking and what we're looking at."

Klopp's decision to sanction Ings' loan transfer will come as a blow to Sturridge, Real Betis and Valencia. The two Spanish clubs were keen on signing the England international in the next transfer window.

Liverpool's decision to retain the former Chelsea and Manchester City striker will have an impact on Sturridge's chances of making it to Gareth Southgate's squad for the 2018 World Cup in Russia.

The Three Lions manager is unlikely to pick Sturridge, if he continues to struggle in getting regular playing time at Anfield. Also, Klopp's decision to retain the 28-year-old and allow Ings go out on loan can further frustrate the attacker.

Sturridge and the German manager share a good relationship and the former has not made any public statement regarding his lack of playing time at Liverpool. He has made only five starts in the Premier League so far this season, with Klopp preferring Roberto Firmino to lead the Reds' attack.