Sigur Rós is one of Iceland's most successful musical exports and celebrated their 20th anniversary this year.
The hypnotic musical trio has managed to harness the power of the web, to not only deliver music to their fans but share it with the world, from crowdsourcing music videos to Q+A's with fans on Reddit, but all with the help of a super fan turned online manager Bjorn Floki.
Speaking to IBTimes UK in London, Sigur Ros bassist Georg Holm and Floki talked to us exclusively about winning the Artist of the Year gong at the Lovie Awards 2014.
And fans are in for a treat as Holm revealed what's in store for the band going forward and what the band plans to do after their collaboration with the phenomenally popular Game of Thrones series.
In Game of Thrones season 4, episode 'The Lion and the Rose,' Sigur Ros made a cameo by playing the song 'The Rains of Castamere' and released the song of the same name.
Over the last two decades, Sigur Ros have released an array of studio, video and remix albums.