Max Clifford leaves after appearing at Westminster Magistrates Court in London last month (Reuters)
Max Clifford denies 11 counts of indecent assault (Reuters)

Max Clifford's penis is neither "freakishly small" nor "enormous", a court has heard today.

Clifford's defence lawyers attacked previous witness statements over the size of the PR guru's manhood as being far from "reality."

Richard Horwell QC told the jury at Southwark Crown Court: "The evidence has established that Mr Clifford has an average sized penis. That will be his evidence to you.

"His doctor has recently measured his penis. When flaccid, it is five and a quarter inches long - certainly not freakishly small, certainly not enormous.

"Not one of the witnesses can be relied upon in this regard. It is the details that have caught out the witnesses."

Of claims he had told women he had a tiny penis, Clifford insisted he had never been into self-humiliation.

He said: "I don't have that attitude. I have never been masochistic or sadistic.

"To me, sex is enjoyable, it's lovely and the more the partner enjoys it, the more I enjoy it. It's a pride thing."

Clifford, 70, insisted his parents brought him up to have a healthy attitude towards sex.

He said: "I suppose my attitude was pretty normal, it was the 60s, 70s and 80s, it was a very active time.

"It was a different era in the promiscuous swinging 60s and 70s, but because it was a different era doesn't mean to say I had to mislead women to have sex with me.

"This is obviously a long time ago. As to whether it was acceptable or not, I do think in the 60s, 70s and 80s, things were different, what was kind of seen as almost normal, today would be very different."

But when quizzed about whether slapping a secretary on the bottom would be appropriate, Clifford replied: "No, no, no.

"You were not dealing with people you needed to persuade, cajole or promise. I have always been careful, I don't drink, I don't take drugs, I have always had a lot of pride.

"The thought that you would do this because of who you are has never done anything for me, as I have said many, many times.

"If ever I did something in my office it was with someone very willing and able. That happened very occasionally over a period of years.

"I never forced myself on anyone and I was never into young girls."

Clifford insisted he didn't need an infamous 'casting couch' - a euphemism for sexual favours between a boss and a potential employee.

"I never paid a woman for sex" he said. "A lot of well known famous people used hookers for sex. I couldn't do it.

"I like to think any sexual relationship I have had is because I fancied them and they fancied me, not because of what I could do for them. Whether I'm kidding myself, I don't know."

Family members and former work colleagues are due to give evidence to prove claims that Clifford used his New Bond Street offices for 'sexual fiefdom' as 'nonsense'.

Clifford, of Hersham, Surrey, denies 11 counts of indecent assault on six women including seven teenage girls as young as 14 between 1966 and 1985.

The trial continues.