Transgender US man Aydian Dowling, 27, is leading an "ultimate guy" contest to be featured on the cover of Men's Health magazine.
At last count had twice as many votes (17,000) as the runner up in the contest that the magazine holds annually seeking "Men's Health cover material."
This year, the publication is looking for a guy who is "fit and fearless, a doer who gives back and leads by example."
A panel of judges — influenced by a readers' choice component — is looking for a role model based on physical fitness, a healthy lifestyle, giving back to society and professional success.
Voters could make the toned Dowling the first-ever transsexual person to win the top spot in the November 2015 issue.
Transgender supporters have launched an intense social media campaign to get Dowling into the lead.
"It would just be amazing if he won," writes "Transtristan" on Tumblr. "Please vote for him, so that us trans people can gain more visibility."
"It's so cool to know that there's people out there who really want the transgender community to feel included in the world," Dowling told Fusion. He's still a bit apprehensive that he may be disqualified, though a magazine spokesman said the contest is open to "all men."
On his Men's Health contest page, Dowling says his "challenge" is a continuing "battle with my body. I continue to work everyday for a happy peace within."
This wouldn't be his first time in a magazine; he was featured on the cover of FTM (a publication for the trans community) earlier in 2015, recreating a racy photo of Adam Levine.
Dowling, tattooed and bearded, recorded his gender transition over four years in a YouTube video that has garnered 250,000 hits. He lifts weights five days a week, does daily cardio and takes hikes with his wife of three years near his Oregon home, notes the Daily Beast. Born and raised in Long Island, New York, he runs transgender clothing company Point 5CC.
2014's Men's Health cover competition winner was Noah Galloway, an American soldier who lost an arm and a leg in Iraq.